Nintendo on Switch sales in Japan, North America, and Europe
This information comes from Nintendo president Shuntaro Furukawa…
This graph shows the sell-through of Nintendo Switch hardware and first-party software in Japan from April through the end of December of 2018, compared to the same period in the previous fiscal year. Hardware sellthrough from July to September dipped slightly below the same quarter of the previous year, but in the October-December quarter which includes the holiday season, it surpassed the extremely strong results of the same quarter of the previous year. The total sell-through between April and December was in line with the previous year. First-party software sales showed positive results, sprinting upward particularly in October and beyond.
Note: Sell-through refers to unit sales by retailers to consumers.
These are the figures for the North American market. Hardware sell-through paralleled the results of the previous year between April and September but then took off during the holiday season, which includes Black Friday. First-party software sell-through was extremely robust and was increased by our new titles selling even better than expected during the holiday season.
These are the figures for the European market. Hardware sell-through exceeded the previous year’s levels throughout the year and rose particularly sharply in the holiday season. First-party software sales also moved at a comparatively faster pace throughout the year, and similar to the other markets, the sell-through for the October-December quarter vastly exceeded expectations mainly due to our new titles.
As shown in the previous slides, sales trends over the holiday season picked up considerably for both hardware and software. As a result, the spread of Nintendo Switch increased during the holiday season.
