Nintendo on why selling 18 million Switch units this fiscal year is a realistic target
Originally, Nintendo believed it could sell 20 million Switch units during the previous fiscal year. That goal was ultimately revised, and the system ended up selling just under 17 million units.
Nintendo now hopes to sell another 18 million units for the upcoming fiscal year. When asked if this should be considered a “plan” instead of a “target” during its latest financial results briefing, president Shuntaro Furukawa stated:
“The plan for this fiscal year, which marks the third year since Nintendo Switch was launched, is based on factors such as a steady expansion of the hardware and software businesses and a growth in sales volume considering the momentum possessed by Nintendo Switch since the turn of the year, and the software lineup planned for this fiscal year. Nintendo Switch has reached many consumers in the two years since launch, and consumers are taking it away from the TV to play in even more occasions than we originally suggested. The lineup of software to be released this fiscal year by Nintendo and other software publishers is extremely diverse, and we feel it will be able to accommodate the playstyles of each and every consumer. Through this combination of a rich software lineup and the diverse ways of playing the hardware, we hope to expand our business and achieve our plan for the current fiscal year.”