Nintendo says digital sales saw huge growth in Q3, Animal Crossing and Smash Bros. key contributors
Nintendo was asked about what percentage of users purchased the Animal Crossing: New Horizons Happy Home Paradise DLC during its financial results briefing last week. While president Shuntaro Furukawa didn’t go into specifics, he did share some notable information.
According to Furukawa, “digital sales grew enormously in Q3, and one factor in that was the Animal Crossing: New Horizons add-on content.” He also mentioned that Smash Bros. Ultimate played a big part as Sora was released during the final DLC character for the game. Furukawa noted that the recent DLC contributed to user engagement on Switch.
Furukawa’s full words:
“We do not disclose attach rates of individual pieces of add-on content for specific titles, but digital sales grew enormously in Q3, and one factor in that was the Animal Crossing: New Horizons add-on content. It is playable by subscribers to Nintendo Switch Online + Expansion Pack, and there were both consumers who bought the add-on content on its own and those who played it through Nintendo Switch Online + Expansion Pack. In addition, the last fighter in Super Smash Bros. Ultimate Fighters Pass Vol. 2 was released during the same period. The introduction of such major add-on content for existing software contributed to Nintendo Switch’s user engagement. We believe that the introduction of new titles and this sort of addon content in the holiday season had the effect of both growing hardware sales and increasing sales of other software.”
