Nintendo shipped Switch units via aircraft in March in order to quickly replenish stock
Posted on May 1, 2017 by Matt(@OnePunchMaz) in News, Switch
The Wall Street Journal reports that Nintendo used aircraft to ship Switch consoles to North America and Europe in March in order to replenish stock in stores as quickly as possible, according to a company spokesperson. This is noteworthy because shipping units this way is a lot more expensive than the usual method of sea freight, which Nintendo has gone back to since April. According to Ace Research Institute analyst Hideki Yasuda, air freight could add a cost of about ¥5,000 per unit. Still, it seems like Nintendo was willing to take that hit in profit in order to ship out as many Switch units as possible. In Nintendo’s recent financial results meeting, the company revealed that 2.74 million Switch units were sold in March – sounds like that number would’ve been quite a bit lower had they gone with the conventional shipping method of sea freight throughout the month.