Nintendo still wants to enter China, but can’t do so on its own and many issues need to be resolved
Unfortunately, Nintendo doesn’t have much of a footing in China. That doesn’t mean the company isn’t interested in seeing a larger expansion in the country, however.
Nintendo president Tatsumi Kimishima said last week that the company can’t expand its business to China alone, and has to resolve many issues. Currently, there are “several ongoing discussions to figure out how to do so.” No contracts have been signed, but Nintendo’s “desire to get that done as quickly as possible has not changed.”
Kimishima stated the following regarding Nintendo and China:
“We are aware that there are many consumers in China who want to play games made by Nintendo. It is my belief that they would like to have the same experience as those who enjoy playing Nintendo games in other countries, and we have been looking for a way to make that happen that for over a decade. However, we have not realized it yet.
Nintendo cannot expand its business into China on its own. Many partners have approached us about collaboration, but deciding on a partner is not going to solve every issue right away. The issues that need to be resolved are many, and we are in several ongoing discussions to figure out how to do so. We have not yet gotten to the stage where various basic contracts have been signed, but our desire to get that done as quickly as possible has not changed.”
