Suda51 talks about working with publishers, says that the partnership with GungHo should allow sales and creativity to go hand in hand

Posted on May 3, 2013 by Austin(@NE_Austin) in General Gaming, News

“Each publisher operates a different way, has different strategic ideas, so in terms of sales, what they did, was they kept creating what they thought was good. But in terms of publishing, it was a different company’s strategic choice. So we believe that back then, when we were completely indie without a group company to be together with, we weren’t able to translate our creative directly into sales because that was the part where there was always a wall between creative and sales transition wise.”

“Now that we’re one big group together and we’ll be publishing our own titles as Grasshopper, we believe that the creative side and the sales side will have a better connection. We definitely believe that it will transfer to good sales because we will be able to choose our own strategy.”

– Suda51

I’ve gotta admit… I’m not exactly sure what Suda is saying here! It’s something relating to publishers getting in the way of creativity, and therefore sales, but it’s also sounding like he’s saying that when you work with a third-party publisher, the creativity no longer translates into sales despite still being there. Ah well. At least he says the partnership with GungHo should allow their creative vision to translate into sales for them!

Via Gamespot