Super Bowl’s Switch ad accomplished positive results
Posted on 7 years ago by Fernando in News, Switch | 32 Comments
Last night, the annual Super Bowl managed to capture a large audience to watch the game, but it’s also the event that many of the more important advertisers target for. Nintendo joined them this year with a 30 seconds ad that showcases Switch and The Legend of Zelda: Breath of the Wild.
It seems that strategy might achieve positive results. Ace Metrix, a company dedicated to measure the impact of advertisings, has published the audience impressions from the Super Bowl ads of last night. Among the ads that were ‘new content’ for the Super Bowl Nintendo secured the 4th position, which means that it was well regarded in terms of “Attention, Likeability, Information, Change, Relevance, Desire and Watchability”:
