Target stores placing Wii merchandise in toddler’s section

Target stores have begun placing their Wii merchandise (including Wii Fit games, Wii consoles, and Wii accessories) in the toddler sections of their stores. The logic behind this is likely to appeal to the younger demographic of Wii fans, or the appeal of Wii Fit to mothers and their children. In my own opinion, this is a good move to increase sales of Wii products, but I feel that it only adds to the child-like appeal of the Wii, which will further “deteriorate” the system’s image to more serious gamers.

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