The Pokemon Company International names Wicked Cool Toys as master toy licensee

The Pokemon Company International has announced that Wicked Cool Toys has been appointed as master toy licensee for the Pokemon brand beginning in July 2018. Other than regions in Asia, Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other toys based on the franchise in worldwide markets.

As part of the partnership, The Pokemon Company International has become a strategic investor in Wicked Cool Toys and will have a seat on the toy company’s board of directors. The overall relationship “will allow for enhanced collaboration in the development of Pokemon toys with the growing toy company.”

Pokemon toys from Wicked Cool Toys will begin development immediately. The first products should arrive in Fall 2018.

Note that TOMY is still “a key licensing partner” for Pokemon. It will “produce select items as well as products inspired by Pokemon video games”, including the Pokemon Z-Ring for Pokemon Sun/Moon.

The development of Pokémon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations in fall 2018.

Source: Pokemon PR