UK Wii U TV campaign to kick off during X-Factor; will make it clear that Wii U is not a Wii attachment
Just to be clear, that’s NEXT week’s ‘X-Factor’ on October 17th…
“We know there is a demand out there for a new console format, and this is a new generation of console. Maybe at E3 2011 we didn’t make that clear enough – it really is a new box as well as that innovative controller. It offers many different things. We’re making sure to communicate that angle in the marketing, and the campaign will seem fresh and slightly different. Although there are clear elements that say ‘this is from the people behind Wii’ to maintain some continuity.” – Nintendo UK marketing and PR director Shelly Pearce
Well, looks like we might be stuck watching the X-Factor if we’re looking to get a first glimpse of Wii U’s television advertising campaign! It’s coming a little late in my opinion, but I guess Nintendo figured that people would get annoyed/bored by a flurry of ads if they ran them for more than a month.
Still, was I the only one who really enjoyed seeing those Wii ads when they were around!?
