2DS, Pokemon X/Y, and Animal Crossing to receive big advertising push from Nintendo in the UK
The 3DS will be receiving a significant advertising push from Nintendo this year. The company be looking to promote the handheld’s newest iteration, the 3DS. Additionally, Pokemon X/Y will receive advertising support starting this month, and Nintendo will place a continued emphasis on Animal Crossing: New Leaf.
Nintendo UK marketing director Shelly Pearce told MCV:
“We saw an opportunity for an entry level gaming device. 2DS will have its own TV campaign and it will feature in our Pokémon advertising. The Pokémon X and Y campaign is on the same level as our Animal Crossing campaign. It’s going to be huge, and starts on TV later this month. We have more Animal Crossing activity, too. There will be a lot of handheld noise this peak season.”
Here’s a little fact that may surprise you: Animal Crossing: New Leaf has seen more ads than any other game this year.