Consumers are lining up in Japan just for a chance to get a Switch - Nintendo Everything

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Consumers are lining up in Japan just for a chance to get a Switch

Posted on June 4, 2017 by (@NE_Brian) in News, Switch

Switch demand continues to outpace supply across the world. This is particularly evident in Japan, where consumers are having to participate in lotteries just for a chance to obtain a system of their own.

The Bic Camera below had just 37 units in stock. 10 gray systems were available along with 27 for the neon version. This is one area that handled the distribution of Switch stock via lottery.


It’s not only at this single location where people are lining up. Similar photos have been snapped at other places across Japan.


Getting more stock out there may continue to be a problem for Nintendo. The industry as a whole is said to be facing a shortage of parts needed to make certain devices, including Switch.

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  • Tlozbj

    Nintendo better secure enough pieces to send big enough shipments once Splatoon 2, because if not… Welcome to the Hunger Games! May the odds be ever in your favor!

    • DeltaPeng

      Lol, or a little to moderate level of patience may help avoid some bloodshed ;p

      On the other hand, the lottery system is interesting and may be preferable per handling supply shortages than just first come first serve (at least per scalpers or not wanting to camp out at a store over night), at least you have a ~decent chance of getting one if you like up (it’s not impossible odds, but probably 1/4 to 1/10 per person in line). Do it a few times and you should be good (or invite friends to also join in the line with you).

    • Exy

      This is the direct result of bragging about using industry-leading chips. Everyone is going to want them.

    • Hey! I wanna invite you to my server in Discord. This server is designed to be mostly Nintendo players, music, anime, news, memes, etc. I feel like you would make a great addition to our community. https://discord.gg/PtsfxSp

  • Stuart

    Do something fast Nintendo,we are one step closer to have riot on streets.

  • Tlink7

    It is like Nintendo doesn’t even want truckloads of money

    • Bradley

      Naaah Tlink, remember the supply issues with apple wanting some parts and having more weight in terms of being able to buy things in bulk(larger than nintendo anyway) or something like that

      • Tlink7

        I know, but shouldn’t that be fixed around now? Isn’t Splatoon 2 launching soon? xD

        • Fore

          I know, T, let’s apply for the Nintendo strike-force and give them a hand in getting it done 😛 But seriously, I think it’d require a strong deal on their end, which is hard to do considering Apple….

          • Tlink7

            But time is of the essence, Fore ;-;
            TICK-TOCK TICK-TOCK

          • Fore

            Let’s get some water and alcohol, turn that Apple into cider eh? 😛

          • Tlink7

            Watch out for that fox who keeps appearing in my ads

          • Fore

            He won’t get drunk off our cider, dagnabbit!

          • Bradley

            Hey Fore-viz, I remembered a discussion we had long ago about monster hunter, will you still help me learn the ropes?

          • Fore

            Sure, but it’s easier to do if we get you in our talking spot. I’ll see what I can do for you.

          • Bradley

            Alright 🙂

          • Fore

            Brad, I’ll type this a little longer than usual, but follow this link, it’ll expire in a day, so if you’ve missed it, let me know.

            https://discord.gg/Hp4JwM

        • Bradley

          I get the feeling that it’s the people producing the parts that are also causing constraints, you know, money speaks louder than fair distribution and all that.

          • Tlink7

            It is a shame for Nintendo, they finally manage to land a hit again but can’t produce enough to keep up with the demand

          • Velen (Not WoW)

            That only speaks to the fact that greed has overrun industry.

        • awng781

          When you are fighting against Apple, you take the L and make the best of the current situation.

        • Lindsey Stewart

          IPhone 8 is about to be released
          This is an ongoing issue.

    • Eagle367

      Well they are fighting mobile companies hundreds of times more rich then them for parts so its not on Nintendo right now. Even if they produce all other parts quickly without the screen and flash memory no switches are going to consumers

    • Exy

      Speaking of money, I think this is a more fair system. It gives everyone an equal chance to buy the thing and doesn’t favor those who snipe at
      availability announcements to sell at enormous upmarks secondhand. First
      come, first serve has only caused all kinds of problems.

      • R.Z.

        Not sure if I would even bother queing to participate in a lottery if I couldn’t sell the stuff for decent profit later …

        • Exy

          That’s exactly the point. It is more likely to get the systems in the hands of people who will actually use them.

    • Lindsey Stewart

      Did you forget that apple iPhone 8 has high priority for manufacturing, Nintendo had to prematurely kill the nes classic to get a few new lines opened up.
      Nintendo has maxed the switch production line.

      • Tlink7

        I really don’t know or care about any Apple products. All I’m saying is it is a shame Nintendo cannot capitalise on the success of their latest machine. The Big N should fix this before Splatoon 2 hits

  • JackTheFrost

    Apple needs to piss off and stop getting in Nintendo’s way!

  • Ankfank

    Funny how I could easily get a Switch if I wanted but that must be the good thing with living in a small European country.

    • Gamingfan

      its basically overpriced everywhere but in japan and the u.s.a.

    • Eagle367

      O got mine at the right price. Can you say that you can get one at 300 USD?

      • Ankfank

        Nope because our prices include taxes.

        • Eagle367

          OK then

        • R.Z.

          That’s cool, in France the prices have gone up since launch actually.
          While they were announced high at first, they slowly went down to under 300€ in the month leading to launch, but now the systems are back to 330€ with a week or two of dealy.
          I had to pay some extra to get mine because of a screw-up with my credit card but it still was cheaper than if I had bought one now.

          • elkaki123

            Thats really cheap, in chile we have to pay 500+ US for just the switch

          • R.Z.

            I feel for you.

    • Martin Sørensen

      Denmark?

  • Eagle367

    So glad that I got my switch even though I haven’t seen it yet at this point. The time is near though on June 6th my switch will finally be in my salad fingers

  • Roto Prime

    Iwata-sama! Wish you were here to see this success you created…..

    • Gamingfan

      its not a success yet though.

      • ≈ KobobKC ≈ ᔦꙬᔨ

        so far it is

        • Gamingfan

          3-4 million isnt successful.

          • ≈ KobobKC ≈ ᔦꙬᔨ

            It is when it’s only been out for a few months and that’s all they have produced.

          • Gamingfan

            why do you guys think launch sales are so important? They need to sustain it. Not even 20 million is successful.

          • ≈ KobobKC ≈ ᔦꙬᔨ

            They are important, lol. If they launch the system and it sells 100,000 in the first 6 months then they would be screwed

          • Gamingfan

            and if it stops selling well after 6 months then what?

          • ≈ KobobKC ≈ ᔦꙬᔨ

            then they’re screwed

          • Gamingfan

            thtas why you have to wait and not judge a console in 3 months.

          • ≈ KobobKC ≈ ᔦꙬᔨ

            I agree

          • ben

            It has already been 3 months… what is going to stop it selling? Are you that hurt by the sales of this system?

            The next 3 months for the switch are as impressive for software as the first 3 months and the next 6 months are insane… And then it is Christmas and Little tommy and Little Katy don’t want a crappy ps4 or a stupid xbox that they can only play on a tv… nope not at all.. The switch is only increasing in demand.

          • ben

            20 million in a year is 7 million more than the ps4 sold. If the Switch does that then it is on course to beat the ps2.

          • ben

            It is well over that. It was 3 million in March. It is most likely well over 5 million already. It is close to a million in Japan alone.

      • AJK

        So an item that constantly sells out within hours of stock in most countries 3 months after release, outside of holiday season isn’t a success?

        • Gamingfan

          not yet. it has to keep selling well. not just the first few months.

          • ben

            LOL. Ok.. If you say so. I mean.. it is not like Nintendo have any other big games planned for this year. I see where you are coming from.. I mean Nintendo have nothing for the rest of this year so sales will probably collapse..

    • Bart

      I’m a big (3)DS fan, but Switch might actually be his greatest gift to gaming…

      • Roto Prime

        YES!! I feel the same way, March 3rd was life changing for me <3

        • Bart

          Yeah, it’s difficult to go back to regular consoles after getting used to Switch, isn’t it. 🙂

          This might sound like a likely story, but a few days after it launched we actually had a city wide power outage here for a few hours, and I could just carry on playing BotW in handheld mode like nothing was going on, it’s like they did it on purpose just to demonstrate the power of Switch… 😀

          • Roto Prime

            OMG yes!! I know that if I am playing Nintendo switch and power goes out, gaming keeps on going, BEST SYSTEM EVER! I can’t wait for end of year games, I NEED to play Mario!

    • Quantity of Quality

      The Times adds, “Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the �enemy of the future�.”

      Just two months ago, Nintendo said that they weren’t worried about Apple and shrugged off concerns about the increasing prevalence of Apple’s iPod and iPhone, employed by users as mobile gaming devices, with explanations that they “know the game business, and appeal to a wide range of players, including the elderly, and both men and women.”

      Yet some, such as TUAW, predict it may be “only a matter of time before the iPhone, iPod, and iPad catch up to or even surpass the capabilities of Nintendo’s offerings unless Nintendo introduces new hardware, and soon.”

      I really feel so sorry for Mr. Iwata. It must be really hard for him to beat Sony and Apple.
      Remember: Don’t compete if you want to really win.

      http://www.huffingtonpost.com/2010/05/07/satoru-iwata-nintendo-ceo_n_568045.html

      • Roto Prime

        ok?……

  • hi v3.0

    Ohhhh mai….August is gonna be super crazier with MHXX and Splatoon 2 avaliable

  • Exy

    I had multiple opportunities to just buy a Japanese Switch while I was in Japan last month. At 29,800 yen, I would have saved a good amount after the exchange and the duty-free checkout. For whatever reason, I didn’t, and now I don’t get to brag about the novelty of having a region-free Japanese system.

    • Fenrir7

      The Switch isn’t region locked…

      • Exy

        Not by default. The wording in the announcement implied that developers have the option to lock if they want to. PS3 wasn’t region-locked either and Persona 4 Arena was.

        • Fenrir7

          That’s down to the individual developers if they choose to do so. The console itself isn’t.

  • NeptuniasBeard

    Glad I got mine day one. Can’t imagine going through all this trouble after the fact. I might have had to wait until everything slowed down.

    • Fore

      Even here, in Holland which is but a small country, one of my largest retailers has people wait until 30-06 for the next shipment. Goes to show Nintendo’s got a world-wide hit on their hands I’d say.

  • Crimson Hat

    *Flashback to those Wii launch days*

  • ben

    Nintendo just increasing the first with the arms test punch. It is only going to get worse. Splatoon is now only 7 weeks away…Just thinking back to before the launch after the reveal in January, all the big American sites saying.. “you wont need to preorder it…” idiots.

  • ben

    Japanese sales clerk “Are you sure you don’t want a playstation 4?”
    Japanese customer “Do I look like a dumb America?”

    • Khaaaaan

      Sony is a Japanse company…….

  • masterjedi

    That is really insane. I pre ordered my Switch simply because I knew what my financial situation was going to be and I wanted to make sure I had one. In no way did I anticipate the demand would be this high, I just am a Nintendo fan and wanted the new Nintendo console. I had money available at the time so I reserved it the first day it was available. But my goodness I cannot imagine trying to get one now.

    • Lindsey Stewart

      i was all in switch, aint i damn lucky that Switch is not in too much of a supply shortage here in Australia.

      I preordered and got at launch , easily over 50 people who preordered and collected at launch.

  • Nine

    Surprisingly no one is even buying the switch in my country