Despite analyst views, Nintendo is still keeping franchises off smartphones and tablets

Posted under General Nintendo, News
July 29, 2013 by (@NE_Brian)

One of Nintendo’s most-recent high points – from a business perspective – was when the company churned out a profit of 555.2 billion yen for the year ending in March 31, 2009. This was also when the DS, Wii, and Mario franchise were all leading the way in terms of financial success.

Yet as of late, Nintendo hasn’t been able to reach the same kind of heights it achieved a few years ago. The Wii U has been struggling thus far, and overall business has seen a slight decline.

Nintendo has always been a hardware and software maker, but some analysts feel that this tradition should be broken. Among major overseas analysts, one of their sentiments is, “If Nintendo decided to cut loose from its hardware and software, their profit shares may increase 2 to 3 times.” Some also believe that if Nintendo considered leaving the hardware business and brought some of its IPs – such as Mario and Zelda – to smartphones, the company could experience a dramatic recovery.

Nintendo, however, is against such a move, with company officials expressing: “Performance is temporarily getting better, you can’t get a true feel for Mario on smartphone or tablet, and this would also lead to a decrease in brand value over the long term.”

  • ezquimacore

    Analysts are really stupid.

  • eh

    I’m really glad Nintendo sticks to their guns here and doesn’t cave into these kind of assertions from analysts. I can’t even imagine trying to play nintendo games on a smartphone or tablet. They don’t know anything about video games if they think you can get the same experience on these devices.

  • Gus Duenes

    Analysts have always been wrong about nintendo on every turn…….. now tell me, why in the fucken world would they even pay attention to any Analyst at this point? when the nes first got here they where quick to shoot down nintendo but as you see today! they are still here with games that are on the top 5

  • Daviot

    Dear Analyst who said this:

    “GET STUFFED”

    The day that Nintendo would cease making handheld consoles is the day I cease calling myself a gamer. The 3DS is my favourite system right now and the controls on in feel just right.

    Smartphone controls are FUCKING HORRIBLE I stopped playing games on my iPod Touch after Marvel VS Capcom 2 came out on it because the controls were so stiff and covered too much of the screen that the game was virtually unplayable.

  • Nintendo Fan 4 Lif3

    Believe it or not, Nintendo is right, which is why I don’t play on mobile devices and don’t plan on developing for them. Nintendo has been at this longer than anyone so why does everyone question every decision they make when they’re the very sole catalyst keeping the industry alive? Seriously, every mobile game out there doesn’t even measure to half the value of handheld and home console games even if all mobile games were combined. The only reason mobile makes so much money is cuz ppl are too retarded these days to realize quality comes before quantity. Prove me wrong. Anybody.

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