More insight into Miitomo’s strong start thus far
Posted on April 5, 2016 by Brian(@NE_Brian) in Mobile, News
Additional information is in regarding Miitomo’s performance up to this point.
In countries like the United States, United Kingdom, and Germany, it’s done very well thus far. The app has seen most of its success on iOS, as it remains the top free app in iPhone in both the US and UK. It’s within the top five in Germany as well.
App Annie notes that Miitomo is among the leading 100 top grossing apps in the US. At the moment, it sits at the 87th spot. This indicates that a decent amount of users are forking over real cash for in-game coins.
Finally, Similar Web points out Miitomo’s high levels of engagement per user. Those who have downloaded the app in Japan have shown that they’re keeping it and are using it regularly.
Similar Web shares the following analysis:
Japanese app users have taken to the app almost immediately, and as of April 2nd, 3% of all Japanese Android devices had Miitomo installed on them. Since its release, these users have been spending an average of over 22 minutes a day on the app, and have made it the 13th most popular social app in Japan. Furthermore, our recent Uninstalls Report showed that many apps lose their users within the first 3 to 7 days, which does not seem to be the case with Miitomo, as the app is showing an above average retention rate early on.
