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Sony’s Jim Ryan says it’s great to see Nintendo back and doing well with Switch

Posted on August 13, 2017 by (@NE_Brian) in News, Switch

Nintendo Switch

Although Switch has only been out for a few months, the console has done very well thus far. Nintendo announced as part of its latest financial results in July that 4.7 million units have already been shipped. It’s a much different situation compared to Wii U.

In last month’s issue of EDGE, Sony’s global head of sales and marketing Jim Ryan was asked about Switch. Specifically, he was asked if the platform’s early success changes his view on portables.

Ryan noted that Switch has only been available for a short while, and “it takes quite a long time” to get a grasp on Nintendo’s unique approach. However, he added that it’s great to see Nintendo back and doing well with the new system.

Ryan’s full words:

“It’s still very early. Many things Nintendo does are so disruptive and different that it takes quite a long time to understand them, and I don’t think we’re at that stage yet with Switch. Like I say, it’s great that they’re back, it’s great to see them doing so well.”

Ryan also mentioned Sony watches what Nintendo does “very carefully.” He believes that “a resurgent Nintendo is just great for the industry on so many levels.”

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