Ubisoft says it'd be "stupid" to not put out a yearly Assassin's Creed given fan interest - Nintendo Everything

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Ubisoft says it’d be “stupid” to not put out a yearly Assassin’s Creed given fan interest

Posted on March 28, 2014 by (@NE_Brian) in News, Wii U eShop

Since the first Assassin’s Creed, we’ve seen at least one new entry in the series released in some form or another. Wondering why that’s so?

Aside from the obvious reasons – such as the fact that it makes total financial sense for Ubisoft – the company’s vice president of creative Lionel Raynaud also says yearly Assassin’s Creed games are put out due to fan interest. “As long as this is true we would be very stupid to not satisfy this need”, Raynaud told EDGE.

His comments in full:

“We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year. As long as this is true we would be very stupid to not satisfy this need, but it puts a lot of pressure on us to create something that will never disappoint.

It needs to keep the series core values and we need to really make sure that we have a good, high level understanding of what it is to be an Assassin. We have to make sure we always deliver a better feel and overall experience every time while still bringing something that they haven’t seen before that’s consistent with being an Assassin in the world we’ve created.”


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  • Laer_HeiSeiRyuu

    Improve the combat and improve the parkour then bring back assasinations.

    And then get rid of the dearth of collectathon BS.

    • Why bother? People will continue to buy the same old thing.

      • ronin4life

        But for how long is the question.
        At its level of success, of course it is released yearly. But everything wears thin over time, and Yearly clones WILL wear thin faster.

        And that is the problem with most of the industry: Extremely short-sighted focusing on short-term profiteering with little to no long-term planning. And once a company can’t immediately replace a dying golden goose, they start down the spiral and crash FAST.

        • The AC franchise already lost its luster. People were unimpressed by Relevations, and a lot of people hated AC3, but people kept buying the games.

          Look at Final Fantasy XIV. Fans felt insulted by its state at launch. They were pissed. Reviews were in the trash – 49% on metacritic. Squeenix turned it around with A Realm Reborn and guess what? It’s selling. Players forgave them.

          Brands are strong and people will keep coming back to the trough, regardless of the crash. Shortsighted strategies aren’t penalized, they’re ignored.

          • ronin4life

            Quality can be irrelevant. And I never once mentioned it as a factor.

            People WILL get sick of it because that is what people do. They move on. With a *Seemingly* strong brand, this can be hard to see and can deteriorate behind the scenes over time, becoming “Painfully obvious” to most only after the fact.

            The truth is, Assassins creed is popular now. But how many people will buy the next, how many of them will buy the next, the next… 5 years from now? 10?

            Careful IP management, not just to preserve interest in any given one but the ability to maintain stability with fresh ideas as well are all basic necessary skills that are missing from many big studios, probably because they are blind to the possibility of such problems from the glare the present outlooks have given them. Even CoD is in a relative decline… as is ALL of gaming, in many ways.

  • Adam Elbahtimy

    Yeah, as long as people will buy the same old thing year after year, why change your tactics? In fact, even the Assassin’s Creed with lackluster reviews probably sold pretty well. This is a franchise that defies all logic.

  • It is a fact, people complain about yearly games, lack of new ideas, dlc, etc., but they buy the games anyway. Ubisoft can’t be blamed, nor any other developer. Is the consumers’ fault. If you don’t want yearly games, don’t buy them. Simple as that. Ubisoft is right. If Assassin’s Creed keep selling year after year, it mean people want yearly AC.

  • SquareSide


  • SquareSide


  • Melatelo

    Completely over this series. It’s in desperate need of innovation. Ubisoft better do something special with Unity..although I doubt they will…