Sony thinks they can pull ahead of Nintendo this Holiday season, praises Nintendo’s job with casual gamers
“If you look at the upcoming Christmas market, the Wii will be selling in very low volumes – it’s on its way out – and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers. We see ourselves well positioned for the casual market who won’t buy Wii U on day one. We’ve got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we’ve got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet.” – Sony’s Managing Director of PSUK, Fergal Gara
Whoa, I completely forgot about Wonderbook. If that’s what Sony is banking on to help them win the casual market… yikes. Don’t get your hopes up, Sony! Of course, they also had some nice words for the Big N when discussing casual markets:
“If you look at the casual market overall in the last few years, there’s no doubt that the kings of that market has been Nintendo, they have done a great job with a great product.”
