G4 to become ‘Esquire Network’ on April 22nd

We’ve reported on this before, but now we finally have an official date: Starting April 22nd, anyone who currently gets G4TV via their cable or satellite provider will awaken to a brand new channel to replace to dying-brand that was G4. The new name will be the “Esquire Network” and will feature programming similar to ‘Bravo’ but “for men”. It is, as they say, for “the modern man, what being a man today is all about”.

Which mostly sounds like a bunch of vaguely sexist baloney to me, but I guess they think people will watch it! With any luck this will be the last that you hear of the network, since they will feature no gaming related programming whatsoever.

Via Gamespot