Families and children still very much important to Nintendo
One investor at Nintendo’s recent financial results briefing Q&A suggested that the company “abandon the strategy of the expansion of the gaming population and instead focus its business efforts on children and families”. In response, president Satoru Iwata promised that Nintendo has no plans to abandon this demographic, adding: “Families and children are indeed very important audiences for Nintendo. This policy will never change.”
Iwata said:
“First, families and children are some of the most important consumer groups for Nintendo with whom we have been trying to expand the gaming population, and Nintendo has shown and would like to continue to show a strong presence among these groups. Families and children are indeed very important audiences for Nintendo. This policy will never change.”
