NPD puts preparations in place to begin tracking digital sales later this year
Digital sales are becoming increasingly important to the video games industry. Yet, since its inception, the NPD Group has not typically included any of these figures in its monthly reports.
Plans are now in place to change that. NPD hasn’t set any sort of date, but hopes to begin include digital sales in its reports – which will include global sales as opposed to just US sales as is the case with its retail data – later this year. Market research firm EEDAR is on board to make this possible.
David McQuillan, president of the Games group at NPD, told GamesIndustry:
“We fully realize that the market needs the same level of information for the digital categories as exists for the physical business today: SKU-level POS. The progress on that effort up until recently has been slow and frustrating at times, but today I am very happy to share that the pace of progress has changed recently. NPD has formed a leader panel to track digital POS sales of full game and add-on content downloads. It is an important and critical step toward that goal. Leader panels are often formed as a precursor to a formal launch of a POS tracking service.
“We couldn’t agree more with ESA; full market transparency, including digital is incredibly important to the health of the industry.”
“The NPD games leader panel is currently comprised of nine leading games publishers. The initial focus will be on full-game downloads and downloadable content for consoles, PCs and portables. We aren’t at liberty to say who is participating at this time, since we are in the beta (proof of concept) stage.”
“The plan is to have digital POS sales integrated into our US new physical POS retail sales data to enable more efficient analysis for our clients. The timing of when that will happen has not been finalized.”
