Nintendo has previously spoken about its big plans to promote Pokemon X/Y in the UK. The Big N had said of its advertising plans, “The Pokemon X and Y campaign is on the same level as our Animal Crossing campaign. It’s going to be huge”.
At least a portion of Nintendo’s marketing plans will tie into boyband Union J. The X-Factor UK participants will be working with Nintendo to promote Pokemon X/Y, it has been announced.
One of the band members said of the news:
“When we first heard that Pokémon X and Pokémon Y had been announced, we couldn’t have been more excited and we knew that we wanted to get involved in some way. The boys and I are all huge Pokémon fans and we know that the JCats will go crazy when we announce our special news.”
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