2K Play Gets The Party Started With ‘It’s My Birthday’, Exclusively For WiiTM

2K Play Gets The Party Started With ‘It’s My Birthday’, Exclusively For WiiTM – Just Add Kids & Cake!
Windsor, UK – May 6, 2009/… 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced It’s My Birthday, an innovative game exclusively for the Wii™ home video game system from Nintendo, that will bring back the traditional birthday party to living rooms across the nation this June. It’s My Birthday gives savvy mums and dads a complete “Party-in-a-Box” to throw the best next-generation birthday party for their kids, including themed games, invitations, banners, colouring sheets and a birthday crown – blue for boys, pink for girls!

“Getting older is about to become a lot more fun!” said Steve Lux, vice president of business development for 2K Play. “With It’s My Birthday, we deliver the ultimate home birthday party experience – from new twists on classic games to customized themes. We’re excited to give kids the gift of great memories and offer parents meaningful value.”

Up to 12 party goers can join in the festivities as they whack, roll, splash, pop, scribble, climb, jump, and shimmy their way through more than 20 birthday games, including Pin The Tail On The Donkey, Sack Race, Musical Chairs and Cake Stacker. The birthday boy or girl can also choose from ten party theme rooms to set the scene for an unforgettable bash, from “Pirates,” complete with sword and treasure chest, to “Princess,” with a royal castle, a fancy crown and unicorn. When it’s time to break for cake, a lively rendition of the traditional “Happy Birthday” song will play for everyone to sing along in karaoke-style, with a virtual cake on screen.
It’s My Birthday was developed by 2K’s Cat Daddy Games studio, the creators of the highly successful Carnival Games franchise, which has sold over four million copies to date. It’s My Birthday will be available at retailers nationwide in June 2009 for the suggested retail price of £19.99 and is rated 3+ by PEGI. For more information, please visit http://2kplay.eu/birthday/

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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