Bethesda to unveil “really big Wii game this year”

Sean Brennan, managing director for Bethesda in Europe, has stated that the company will be making an announcement on a “really big Wii game this year.” Brennan understands the situation with mature Wii titles and realizes that one must understand just how large that type of market is.

“We are going to make an announcement on a really big Wii game this year, we’ve got a couple of other things in the pipeline, and it’s a format we’re really looking at with the right approach. I’ve got consoles at home but I wouldn’t sit and play an 18-rated game with my family on the Wii. Is there space in the Wii market for that? I think there is, but again, it’s all about finding out how big that is. Is it 5 per cent? If it’s five per cent of the market and you can own that space it’s worth doing because you can achieve volume. If you can’t own it at five per cent, it’s not worth doing, quite frankly…We’re not going to establish a new range and call it ‘My Girly Game Range’ or whatever these other companies are doing, it’s so me-too and boring. Looking at the opportunities in the Nintendo space is interesting for us because it’s more driven by getting the right product for the demographic and also the right quality. We’re not going to do a hamster simulator, it’s not us. We’re not going to produce games for girls or pet-sim products. There’s nothing to distinguish them from one another. We have huge respect for the Nintendo platforms, and from a marketing perspective globally they’ve been phenomenal. It would be churlish to ignore that space…It was a problem with the DS space as well, because as soon as you spot the bandwagon, it’s already too late. People don’t get that. There are still some people jumping on the bandwagon but it’s not within our business philosophy.”