EA understands that Dead Space: Extraction is a risk
“Well, there has been some M-rated high-quality games released recently on Wii that we’ve taken note of, and that’s why I think Dead Space: Extraction is a gamble. It’s a calculated risk. Can a high-quality experience like that that appeals to a more mature audience work on the Wii platform? We spent a lot of research, time, and understanding that the customer dynamics of who’s actually playing on the Wii, do they own multiple platforms, are there really gamers on the Wii, or is it mainly families and youth? But we think we’ve found a market on the Wii that would be interested in the Dead Space: Extraction experiment. We’re going to take a gamble and build that market. You know, until you try, you don’t really know if the hypothesis is correct or not…I do think that it is a difficult ecosystem when only Nintendo products can succeed. Eventually, those types of platforms lose legs, because you need innovation coming from publishers and developers outside of Nintendo to really keep them fresh. I mean, look at 360 as an example, they’ve really nailed it.” – EA Games label president Frank Gibeau
The sales situation for more mature games on Wii never really seems to be too positive. However, I’m pulling for Extraction and perhaps it has a better chance than a title like MadWorld. After all, MadWorld seemed to be more of a difficult title to sell with its visual style and newness in the market.
