Nintendo no longer in the list of top 100 brands

For the first time since the list’s inception in 2001, Nintendo is not part of the world’s top 100 brands. Interbrand, the company compiling the list, looks at the financial performances of companies and how their brands contributed to that and how they are expected to contribute in the future.

Interbrand Japan CEO Yuki Wada said that the reason Nintendo didn’t make the list was because of the company’s failure to keep up with the changes in people’s lives, as evidenced by the fact that they only decided to start releasing smartphone games this year.

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