Analyst points to lack of advertising for Dead Space Extraction sales, says mature Wii market size is small

EEDAR analyst Jesse Divnich has discussed Dead Space Extraction’s poor sales and notes that EA did not support the title with strong advertising…

“Electronic Arts didn’t market Dead Space Extraction as much as it does with other titles. And the success or failure of a Wii title usually correlates directly to marketing spend. If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA. Given Wii games tend to have a flatter sales curve, I don’t think 20,000 plus units is out of the question for October and maybe we get a holiday bump in November and December. Most games have a 12 to 24 month development schedule and over a year ago the industry was under the assumption that mature-rated games could succeed on the Wii. Unfortunately, as we progressed and witnessed the sales results from games such as MadWorld, it became pretty clear the market size for games with mature-content was extremely small, much smaller than any other home platform. The truth is most core gamers who gravitate towards mature content likely own more than just a Wii.”