Majesco Entertainment announces ‘Pizza Boy’ exclusively for Wii

Cook and Deliver a Plethora of Pizzas In This Tasty Title Due Out Winter 2010

EDISON, N.J., November 11, 2009 – Rev up your scooter and deliver big profits in Pizza Delivery Boy from Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market. This unique Wii™ action title lets players use the Wii Remote™ as an all-in-one kitchen utensil and driving wheel to cook and deliver pizzas to hungry customers in three bustling towns. Players must beware, though, as a number of obstacles stand between them and the coveted title of Pizza Boy of the Year!

“Pizza Delivery Boy combines made-to-order pizza preparation with fast and furious driving that delivers on fun,” said Gui Karyo, Executive Vice President of Operations for Majesco. “Wii owners can look forward to an addictive experience that mixes two proven gameplay mechanics into one unique entertainment product.”

When three brothers mismanage their successful pizza restaurants and the businesses start to falter, the bank manager threatens to shut them down if they don’t return to profitability. It’s up to you, the new hire, to restore the ailing pizza parlors to their past magnificence. But the task won’t be easy. Players earn money by making and delivering pizzas throughout three busy towns crawling with scoundrels and hazards like hungry dogs and oil slicks. Players can also unlock faster vehicles and earn extra cash on their days off by taking on various side missions, including street racing and cooking competitions. New hires who rake in the dough will rescue the family business and become a local hero!

Developed by Attractive Games LTD, Pizza Delivery Boy is expected to release Winter 2010 and is rated E for Everyone. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Franchise highlights include Cooking Mama™, Cake Mania® and Jillian Michaels’ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.

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