Nintendo doesn’t want to tease fans with their games over a long period of time, Reggie talks about Spirit Track’s NA boxart
This information comes from Nintendo of America president Reggie Fils-Aime…
“We believe that to tease fans over an extended period of time really doesn’t do the gamer just service. So, we have always been mindful of: When’s the launch date? When’s the right time to share information? How do we break information? In particular, with this game, given the Zelda dynamic — which you find out about right at the start of the game — we really wanted to keep that secret and have it be a big reveal. That is something very new and very different in a Zelda game, [having] Princess Zelda essentially playing along with you. That’s essentially what drove the strategy for how we reveal the information, when do we reveal the information and the fact that it had to be fairly late.”
“We just thought the package art we developed with [Nintendo’s Japanese headquarters office] NCL that highlights the train and highlights the Phantom… was a great representation of the game. Not at all [it doesn’t mean North American gamers want a darker Link.”
