Kimishima says Super Mario Run’s revenue didn’t meet expectations, but Nintendo still prefers pay-once-and-play model

Super Mario Run’s revenue “did not meet our expectations,” Nintendo president Tatsumi Kimishima told Asia Nikkei. However, don’t expect the company to ditch the pay-once-and-play model, despite the success of Fire Emblem Heroes.

One senior company official at Nintendo said that “Heroes is an outlier.” This person also mentioned, “We honestly prefer the Super Mario Run model.”

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