Atari Launches Complete Culinary Experience, Starring Celebrated International Chef Jamie Oliver and His Recipes

NEW YORK, NY – October 21, 2008 – Atari has taken What’s Cooking? with Jamie Oliver out of the oven, and served to retailers across North America. What’s Cooking? with Jamie Oliver is a cooking game which encourages players to create, enjoy and share recipes in the spirit of Jamie Oliver’s cookbooks and TV shows. The portability of Nintendo DS™ means Jamie Oliver is at hand to offer help and inspiration whenever and wherever you feel like cooking up a gourmet treat. What’s Cooking? with Jamie Oliver is the first video game to feature international cooking star Jamie Oliver and his delicious, world-renowned recipes which are now available in North America exclusively on Nintendo DS™.

“I’ve tried to push the game as much as possible interactivity-wise and I’ve tried to make it relevant,” says Jamie Oliver about What’s Cooking? with Jamie Oliver. “It’s a game and you can pass time with it: if you get good at it undoubtedly it will have a positive effect on your real life cooking. With the shopping lists and the sharing of recipes, you can actually shop more efficiently too. So all of this is just fun and a great excuse to push your cooking and get better.”

What’s Cooking? with Jamie Oliver walks players through virtual and real-life cooking situations, from shopping to chopping, dressing the dish to serving up meals. Players can get stuck in and get their hands dirty in the kitchen with 100 original Jamie Oliver recipes in the interactive cookbook, while also making use of other practical functions such as the mobile shopping list at the supermarket.

The cooking games offer fun for everyone with a series of recipe challenges using the stylus to chop, stir and serve in a variety of virtual real-time 3D kitchen settings that take you on a gourmet trip around the world. Challenge friends and family to a cook-off or beat the clock, all the while keeping quality and taste in mind on your way to becoming a top chef.

The recipe creator encourages players to get their creative juices flowing by producing their own recipes from hundreds of ingredients and utensils. Recipes can be saved alongside Jamie’s to be recreated in the home or in the virtual kitchens, and shared with friends and family using the wi-fi feature.

What’s Cooking? with Jamie Oliver is rated E for Everyone and available at retailers across North America. For more information on the game, visit www.atari.com/whatscooking, and for more information on Jamie Oliver and his products including What’s Cooking? with Jamie Oliver, visit his official website at www.jamieoliver.com.