THQ: First round of uDraw sales promising, more software until at least 2012
This information comes from Wayne Cline, director of product development for THQ’s Kids, Family and Casual division…
“Our early reports are looking very promising, and I know we’re doing very well at Walmart, Best Buy and Toys R Us — outlets like that. And we’re getting really good first-look feedback from a lot of things like parenting magazines and such. It’s looking very positive. We got a SKU plan going on through 2012 calendar. Our next batch of software we’ll be releasing in 2011. We haven’t announced anything yet, but rest assured we don’t intend this to be a one-holiday, one-trick pony.”
I honestly didn’t know if uDraw would perform well sales-wise. I wasn’t sure if consumers would embrace the idea, even though it is a unique peripheral. It’ll be interesting to see how the sales are over the long haul, but at least fans can look forward to more software next year, as well as 2010.
