Switch was the most searched for product on Amazon Prime Day 2019

Posted on July 21, 2019 by Brian(@NE_Brian) in News, Switch

Mega retailer Amazon held its annual “Prime Day” earlier this week in which it held a ton of discounts and special offers on a variety of products. Switch wasn’t one of the most purchased products, but it was actually the one that was searched for the most.

Here’s a listing of the top ten internal searches during Amazon Prime Day 2019:

Products	Internal Search	YoY Change in Rank
1. “Nintendo Switch”	1.90M	+10
2. “TV“	1.81M	–
3. “Fire Stick“	1.66M	+4
4. “Headphones“	1.30M	-1
5. “Air Fryer“	1.28M	+1
6. “Instant Pot“	1.26M	-5
7. “Fitbit“	1.25M	-3
8. “Wireless Earbuds“	1.20M	+139
9. “Ring Doorbell“	1.18M	+45
10. “iPad“	1.16M	+17

The results were similar in the UK:

Products	Internal Searches	YoY Change in Rank
1. “Nintendo Switch“	1.13M	+4
2. “Laptops“	905.2K	-1
3. “Fitbit“	594.4K	-1
4. “Audible“	526.2K	+2,752
5. “PS4“	442.8K	+2
6. “Kindle“	398.4K	+3
7. “Fire Stick“	393.1K	+72
8. “Alexa“	362.7K	+14
9. “Echo Dot“	344.8K	+75
10. “Lego“	337.7K	+19

And in Australia:

Term	Internal Searches	YoY Change in Rank
1. “Nintendo Switch”	22.7K	–
2. “Switch“	19.1K	+4
3. “Headphones“	10.2K	+8
4. “Powerbank“	8.8K	+22
5. “Lego“	8.4K	+14
6. “Tommy Hilfiger“	6.3K	+419
7. “PS4 Controller“	6.2K	+1
8. “Omo“	5.0K	+866
9. “Laptop“	4.7K	+34
10. “Sonos“	4.7K	+139

It’s also worth noting that in Australia, the Neon Blue/Neon Red Switch was the ninth most viewed product at 13.4K pageviews.

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