Club Nintendo in NA will be like Japan, physical prizes will be up for grabs

Cammie Dunaway, Nintendo executive vice president of sales and marketing, not only confirmed today that the system is still on track to release before the end of the holiday, but it will also be similar to Japan’s setup. There will be mostly physical prizes up for grabs and will feature both Japanese and North American related items.

“It’s weighted more toward physical goods. …When you purchase a Nintendo product, you go on and you say that you’ve purchased a Nintendo product, you get points for that. You also get points for filling out surveys to talk about your experience with the product. You actually get points before you purchase, if you indicate an interest in purchasing… So it really helps us to gauge marketplace demand. As you collect points — these are actually gold coins — you’re able to trade them in for real merchandise.”