Reggie discusses his legendary E3 2004 moment

Nintendo of America Reggie Fils-Aime will always be remembered by the gaming community for one reason. Back in 2004, Reggie made his first appearance at E3. He joined the company just a few months prior.

As the Nintendo executive took the stage for the first time, he provided a legendary quote that set the tone for the conference: “My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games.”

Seven years later, Reggie has recounted that experience with the Wall Street Journal. He provided some backstory as to how the whole thing happened:

“A little bit of backstory. So this was my very first time in front of this type of audience. Really, people didn’t know much about me other than my employment history working on. really. fighter brands and brands that were going through reinvention. And I brought my personality into the presentation and essentially said, ‘My name is Reggie. I’m about kicking ass, and taking names, and we’re about making games.’ And the croud erupted, it was a fun experience. But more than the words, really what I think it captured was for me as an executive, a very competitive individual, someone who really wants to drive the business forward. And luckily for us, we had the products, that was the year we announced the original DS, a number of great software titles. We’ve had the product since then back in 2004 to have a pretty great run since then.”