Nintendo talks age of users playing Switch
Nintendo president Shuntaro Furukawa has discussed the age of annual playing users on Switch. This comes as part of a briefing that was held for the company’s financial results today.
Furukawa started out by showing the graph above, “which is quite varied” and shows “diversity in the frequency of gameplay and the number of titles purchased.” We also see that “consumers continue to play Nintendo Switch in ways that fit their lifestyle.”
According to Furukawa:
This graph shows the age of annual playing users, which is quite varied. There is also diversity in the frequency of gameplay and the number of titles purchased.
What is important is that our consumers continue to play Nintendo Switch in ways that fit their lifestyle. That is why in addition to short-term play data, we also value indicators that look at the number of users who play during longer periods, like this graph of annual playing users.
An underlying premise is that Nintendo Switch users who play games have already purchased both a system and software. This means that the indicators for this behavior differ in nature from indicators, for example, of the number of active users of services that can be started for free on smart devices.
The diversity of consumers who continue to interact with Nintendo Switch in their own ways is one reason for the sales balance between new and evergreen titles, which we believe characterizes the Nintendo Switch market.
You can also read about Furukawa’s comments regarding the amount of time played on Switch here.
