Gamers over 50 show their Wii moves at AARP Conference kick-off event

AARP’s Life@50+ National Event & Expo Attendees to Get Active with Nintendo’s Wii System at Sept. 21 Meet-and-Greet

WHAT: Visitors to this year’s Life@50+ National Event & Expo in Los Angeles will be “getting their game on” during a lively meet-and-greet event hosted by AARP on Sept 21. Nintendo will be on-site to encourage attendees to step up and enjoy live, hands-on demos of video games for the Wii™ system, including Wii Play™: Motion, Wii Sports™ and Wii Fit™ Plus. In addition to the social, physically active fun of Wii, the meet-and-greet will feature live music and a delicious variety of California-made food and wine, creating a festive block party atmosphere.

Since launching the Wii console in 2006, Nintendo has led the industry in expanding the worldwide audience for video games, in part by reaching out to boomers and seniors with no previous gaming experience. Today, the Entertainment Software Association estimates that nearly one-third of U.S. gamers are over the age of 50. Last year’s interactive Nintendo meet-and-greet at the 2010 Life@50+ conference in Orlando, Fla., drew an audience of roughly 2,000 people.

WHO: Approximately 2,000 consumers age 50 and over, video game fans, AARP members, Nintendo representatives

WHEN: Wednesday, Sept. 21: 6 – 9 p.m.

WHERE: L.A. Center Studios
1201 West 5th Street
Los Angeles, CA 90017

VISUALS:
? Men and women age 50 and over wielding the Wii Remote™
Plus controller while playing
Wii Play: Motion
? Attendees moving around on the Wii Balance Board™
accessory during live demos of Wii
Fit Plus
? AARP members going head-to-head in Wii Sports bowling
? Nintendo of America representative Casey Lewis giving opening remarks to kick off
AARP’s Life@50+ conference
? Attendees enjoying block party-style fun with California wine, food trucks and live music

Source: Nintendo PR