Nintendo “considering various initiatives” and “enhancements” for Switch Online
During the Q&A portion of Nintendo’s financial results briefing last week, president Shuntaro Furukawa was asked about how the company is thinking about increasing the amount of people subscribed to Nintendo Switch Online and make it more appealing.
Furukawa pointed out that year’s addition of the Expansion Pack tier with N64 games “is accounting for a gradually increasing proportion of overall memberships”. As for the future, Nintendo is “considering various initiatives, including further enhancements to the content of the service.” Furukawa added that “Nintendo Switch Online as our initiative to encourage our users to continue to enjoy Nintendo Switch for many years to come.”
His full comments are as follows:
As of September 2022, the number of paid Nintendo Switch Online members has surpassed 36 million. While there are some users who choose not to renew their memberships once they expire, the number of members is increasing overall, along with increases in people playing Nintendo Switch and titles that support online play. In addition, the Nintendo Switch Online + Expansion Pack service, which we started last year, is accounting for a gradually increasing proportion of overall memberships thanks in part to the addition of Nintendo 64 titles.
The goal of Nintendo Switch Online as a service is to help users to enjoy playing on Nintendo Switch for a long time, so we are considering various initiatives, including further enhancements to the content of the service. As we discussed in today’s presentation, our goal is to continue to use Nintendo Account to maintain long, positive relationships with our consumers. In line with this strategy, we consider Nintendo Switch Online as our initiative to encourage our users to continue to enjoy Nintendo Switch for many years to come.
