SEGA not attending Gamescom 2012

Nintendo isn’t the only company not attending Gamescom 2012. SEGA will be a no-show, too.

SEGA said it “was simply a commercial decision” in explaining its absence.

The company said in a statement:

“Sega has made the decision not to attend Gamescom this year. Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar.

“Unfortunately the release timing of our 2012 AAA titles and new projects don’t work with the mid- August scheduling of the show. The decision will not mean that Sega will never attend Gamescom in the future, this was simply a commercial decision made for 2012.”

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