Nintendo has a new UK marketing director

Shelly Pearce has become Nintendo’s new UK marketing director. Pearce took over the role for Dawn Paine, who left the company earlier this year to join Universal Pictures as marketing vice president.

Pearce said the following about her new position:

“This is an exciting time to be joining the UK team with two major hardware launches on the horizon, Nintendo 3DS XL on 28th July and Wii U later this year.

“I started my Nintendo career as part of the UK team and it’s great to return as we start this new chapter in our company’s history.”

Pearce has been with Nintendo since 1998. She’s been the head of European PR since 2002. Senior managers James Honeywell, Ben Taylor and Jo Bartlett will report directly to her, according to Marketing Magazine.

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