Analyst: Wii U “struggling mightily”, E3 price cut possible
The Wii U is “struggling mightily,” Cowen & Company analyst Doug Creutz has said.
Creutz’s E3 investors note mentions that the Wii U could see a “badly needed” price cut at E3 to increase momentum and boost sales. New games could provide a spark as well.
Creutz’s comments in full:
“After seven months on the market, Nintendo’s Wii U is struggling mightily. We note that the company has essentially abandoned the field to Microsoft and Sony at this year’s E3 as Nintendo will not be holding a press conference.”
“However, we do think there is a decent chance that Nintendo could announce a price cut for the Wii U at E3 in an effort to bring attention to the console and boost sales. We note that the console will have a series of key new games coming out through the late summer and fall, beginning with Pikmin 3 in August. Nintendo’s window for igniting interest in its console is closing with Microsoft and Sony’s competing machines soon to come to market.”
