Analysts comment on 3DS price drop, say retailers impacted the decision
This information comes from Mike Hickey at Janco…
“Retail is definitely a factor in this decision. 3DS has just not been moving in the channel, not moving at all. I think this price drop is appropriate. Normally you’d expect them to wait until the fall, but, frankly why wait? It has been overpriced and hasn’t been selling. It’s a cool device, and it’s under a lot of pressure from smartphones, but I think the new price might give it some traction.”
This information comes from Jesse Divnich at EEDAR…
“Retail pressure will have been part of this decision. But retailers are always pushing their vendors for price cuts, doesn’t matter if it’s in the games business or in laundry detergents. Nintendo has a loyal fan-base and they are doing the right thing. Gamers will still pay for great games and Nintendo has some big first party games coming.”
Divnich added that the industry should “give Nintendo a chance” as the holidays approach and that the system now has a stronger chance of holding its ground against Vita.
