Bridgestone responds to Sony’s Kevin Butler lawsuit
Sony is suing Bridgestone and Wildcat Creek. Why? Because the company feels that Jerry Lambert, an actor who has played the role of Kevin Butler, was represented in a recent “Game On” commercial in which the Wii was promoted.
Wildcat did have a contract with Sony, but it expired. Bridgestone’s commercial started to appear three days after it ended – September 3.
Here’s what Bridgestone had to say about the situation:
“Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that ‘Kevin Butler’ appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.”
According to Hollywood Reporter, “Bridgestone indicates that it intends to fight the lawsuit by showing that Sony has failed to register any mark on ‘Kevin Butler,’ that the character has not acquired secondary meaning and that there is no likelihood of confusion among consumers.”
