Capcom discusses its big plans for Gaist Crusher
In case you didn’t know, Gaist Crusher is a huge deal for Capcom. It’s significant that the publisher is introducing a new IP, but Capcom’s plans for the brand go well beyond the release of its 3DS game.
The company intends to expand Gaist Crusher into the “manga, animation, music and toy areas”. Capcom gave the specifics in its annual report, which states:
…In particular, with respect to “Gaist Crusher”, as a new project focused on kids, we will engage in large-scale cross-media development in collaboration with major companies in the manga, animation, music and toy areas to coincide with release of new games for the Nintendo 3DS in December 2013.
Specifically, we will be placing stories in “Saikyo Jump” and “V Jump”, which are comic published by Shueisha Inc., promoting a television animation project produced by Pierrot Co., Ltd., developing music in collaboration with Avex Entertainment Inc., and with Bandai Co., Ltd., we plan to develop a “Gaimetal” toy from the game “Gaist Crusher”. By launching a wide variety of ongoing content, despite the falling birthrate in recent years, we will attempt to grab the attention of our target, elementary school aged boys, to establish a new brand.
