Discovery Communications signs licensing agreements for new video games

DISCOVERY COMMUNICATIONS SIGNS LICENSING AGREEMENTS FOR NEW MOBILE AND VIDEO GAMES BASED ON DISCOVERY CHANNEL BRAND AND PROGRAMS

May 19, 2009—Discovery Communications, the world’s number-one non-fiction media company, has finalized three new interactive entertainment licensing deals based on the Discovery Channel brand and hit series DEADLIEST CATCH and CASH CAB. Built for mobile, PC and console gaming platforms, the games will debut between June 2009 and holiday 2010.

Specifics on the three new games are as follows:

CASH CAB Mobile Game – CapCom, a leading developer and publisher of mobile games, will create a mobile game based on Discovery Channel’s innovative game show CASH CAB, during which unassuming cab-hailing New Yorkers become trivia show contestants with the chance to win cold hard cash on the way to their destination, or lose and be ejected onto the sidewalk! In the spirit of the fun-loving series, the CASH CAB game will have players racing against the clock to answer general trivia questions before reaching their New York City destination. The game launches for cell phones at the end of June 2009 and for iPhones end of August 2009.

DEADLIEST CATCH Mobile Game — Hands-On Mobile, Inc, a premier mobile technology and marketing company whose portfolio consists of the critically acclaimed Guitar Hero® Mobile, is developing a mobile game inspired by the Discovery Channel’s smash hit DEADLIEST CATCH. The series follows the captains and crews of four crab-fishing vessels on the Bering Sea, as they brave subzero arctic weather, 60-mph winds and waves the size of four-story buildings to succeed at one of the deadliest –and most lucrative –jobs in the world. Players of the new mobile game will chart their course and set out from Dutch Harbor, Alaska, choosing one of the famous boats and crews from the series to try their hand at filling their crab holds and become the winning boat in the fleet!

Discovery Channel Trivia Video Game – Slitherine, whose core mission is to deliver history-based products to the widest possible audience, is creating a Discovery Channel Trivia video game for all next generation consoles and PCs. The game, which will feature questions based on awe-inspiring facts learned through popular Discovery Channel programs and will launch holiday 2010.

“Discovery’s promise is to satisfy viewers’ natural curiosity about the world around them and these three games expand the ways in which consumers of various ages can immerse themselves further into the shows they love,” said Elizabeth Bakacs, vice president, Discovery Commerce Licensing.

The deals were brokered on behalf of Discovery Communications by its licensing agent, The Joester Loria Group.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler LLC for Jeep® and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann’s Products; BBC series Planet Earth, Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series, Fido Dido, and award winning pre-school property Baby Genius.