Don’t worry about Club Nintendo in North America
The announcement of Club Nintendo’s availability in North America, although overdue, was also startling. If you remember, just a little less than a year ago, good ‘ol Perrin Kaplan stated that it would be very expensive to run such a service in North America. Even with the encouraging news, a possibility remained that Club Nintendo in North America could end up offering nothing more than desktop wallpapers and paper cooking hats. Don’t worry, though – New information has come to light that may alleviate some concerns about Club Nintendo in North America.
The big N seems very adamant in providing a smooth and successful program. The company is actually looking to hire a “Nintendo Club Specialist” for North America, under a contract job. Responsibilities include determining and selecting “all aspects of Club Nintendo incentive program ranging from promotion of program, selection and procurement of premium rewards, updating of catalog online, and formulating new initiatives and campaigns.”
Other duties include coordinating “with NCL on initiatives such as acquiring assets, coordinating schedules, procuring product, and adjusting online research questionnaires” in addition to coordinating “the release of add-on content both for WiiWare games as well as disc-based games.”
To conclude, Club Nintendo doesn’t seem like it’ll be a useless program when it arrives later this year. NCL will be somewhat involved and add-on content is a possible focus for the service. At the very least, expect more than desktop wallpapers.