EA announces Create and unlocks a world of play with creativity at the core

New IP from EA’s Bright Light Studio to Launch November 2010
Guildford, UK, August 2, 2010 – The Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced CreateTM, a must-have video game this holiday for the whole family that is powered by imagination and rewards players for being creative. Available this November for the WiiTM, PlayStation®3 computer entertainment system featuring PlayStation®Move compatibility, Xbox 360® video game and entertainment system, PC, and MAC, Create presents imaginative gameplay challenges where the solutions are fuelled by the creativity of the player.

“Create uses families’ imaginations to develop new ways to play together that are both fun and challenging,” said Harvey Elliott, VP and General Manager at EA Bright Light. “We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination.”

The more players explore the game, solve level-based challenges, and customize their world, the more rewards will be unlocked. Creativity will be unleashed as players design environments with easy-to-use brushes and tools, including textures, props and animating objects that bring the scene to life. On the PlayStation 3, Xbox 360, PC, and MAC players can share any of their creations, solutions or challenges with the community through the console and also via the official Create website at www.create.ea.com. Friends can download and remix solutions and set challenges for other players to download and complete. Imaginations will run wild this holiday!

Source: EA PR