EA could adopt “a couple of new sports franchises”
In the sports field, EA is known for IPs such as Madden and FIFA. Going forward, however, the publisher could take on additional franchises.
EA chief financial officer Blake Jorgensen was asked about the company’s upcoming releases at the Wedbush Technology Conference today. In response, Jorgensen said:
“For us, the big opportunities continue to be the FIFA franchise, the Battlefield franchise and then the core sports [franchises] of Madden [NFL], NCAA [Football], NHL, adding NBA [Live] and possibly a couple of new sports franchises along that way. Clearly, that’s a big strength of the company and we want to continue that.”
Could EA take on the UFC series? Last year, the company confirmed that it had entered with UFC a “multi-year, multi-product partnership.”
