EA’s award-winning Madden NFL franchise available at Nintendo 3DS launch

First EA SPORTS Title for Highly Anticipated Handheld Features Every NFL Team and Player in 3D Graphics

REDWOOD CITY, Calif. – November 10, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL Football, the first EA SPORTS title available for the highly anticipated Nintendo 3DS™, will be available in the first-half of 2011. Madden NFL Football will deliver captivating gameplay in 3D, providing a robust and authentic NFL experience consistent with the celebrated football video game franchise.

Madden NFL Football will offer a comprehensive handheld experience with exciting modes, such as authentic 11-on-11 football, fast-paced 5-on-5 action and Season Mode. Additional features jump off the screen with 3D graphics, such as “Spotlight Moments” and “Call Your Shots”. Utilizing the remarkable power of the Nintendo 3DS Touch Screen, “Call Your Shots” allows users to draw their own plays, on-the-fly, directly on the screen.

With three types of play calling—GameFlow, Classic, and Arcade—Madden NFL Football provides an enjoyable experience for gamers of all skill levels. GameFlow automatically selects the best play for the situation based on real NFL team gameplans; streamlining play calling and shortening overall game length for a more accessible experience. Classic play call allows users to experience the full depth of selecting formations and individual plays, while Arcade play call simplifies options through a more concentrated playbook.

Madden NFL Football will bring each of the 32 NFL teams and stadiums to life like never before with a presentation optimized for viewing in 3D, including 3D specific cameras that provide new levels of depth, making Madden NFL Football the perfect on-the-go game for every football fan.

Madden NFL Football has been rated “E” for Everyone by the Entertainment Software Ratings Board (ESRB) and will be released in the first-half of 2011.

Madden NFL Football for Nintendo 3DS is developed in Raleigh, North Carolina by the EA North Carolina studio.

For more information about Madden NFL Football please visit maddenNFL.easports.com. For logo and screenshot assets for Madden NFL Football please visit http://info.ea.com.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete.

All player participation has been facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPLAYERS.COM, the company’s official Web site, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, please visit NFLPLAYERS.COM.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc. John Madden, NFL, NBA, FIFA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Nintendo 3DS is a trademark of Nintendo.

Source: EA PR