ESA says E3 isn’t becoming irrelevant

With the popularity of mobile and social games as well as a slight de-emphasis on boxed titles, some would argue that E3 isn’t as important as it once was. Furthermore, these doubters may say that the expo is quickly becoming irrelevant.

E3 organiser ESA obviously isn’t in this camp. SVP Rich Taylor, when approached about his thoughts about the trade show becoming irrelevant, responded by explaining that this year’s show is “going to be one of the strongest shows we’ve had in a long time.” He added, “The industry will change and we will change with it.”

Taylor’s full comments are as follows:

“I disagree with broad declarations that a show which hasn’t occurred yet is irrelevant. Folks haven’t even seen what’s going to take place. The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant. These firms are talking specifically about mobile and social. What happens in LA will be heard around the globe and echo around for the months to follow. If E3 was losing relevancy we’d be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it’s going to be one of the strongest shows we’ve had in a long time. The industry will change and we will change with it.”

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