ESRB changes marketing requirements, details

Posted on March 13, 2013 by Austin(@NE_Austin) in General Gaming, General Nintendo, News

“This policy addresses cross-marketing of games, not bundling products together. The fundamental goal is to ensure that the cross-promotion of products is appropriately targeted. In doing so we may consider a variety of factors including the nature of the product, audience composition of the media vehicle being used, the intended audience of the game, whether registered users are of a certain age, whether an age-gate is employed, etc.”

– ESRB Statement

– Publishers and developers can now create “General Audience” trailers for M-rated games that won’t require an age gate to watch
– If one of these is made, it must begin with a four-second statement reading “The content of this trailer has been approved for a general audience.” with a green background, similar to what you see in a movie theatre before previews
– M-rated games can now be marketed alongside lower-rated games, if the two games appeal to the same audience (ie. you can put a God of War pamphlet inside of the Uncharted game box)

Via GameInformer